Unity presents Experiential Marketing Summit by vamrr™

 

Date: Saturday, 22 April 2017 | Time: 10 am to 6 pm   Venue: Whistling Woods International, Film City, Mumbai

Organized by vamrr™| Presenting Partner: Unity | Supported by: Autodesk | Workstation Partner: HP | Technology Partner: Nvidia |  Strategic Presenting Partner: Whistling Woods International

Emerging technologies such as Virtual Reality, Augmented Reality, Mixed Reality, Computer Vision, AI, Deep Learning, Internet of Things, 3D Printing & Drones are converging in several interesting combinations.

These converging  technologies now present the marketing community with a fresh, new palette of tools with which to design and implement even more immersive and experiential campaigns, focused as always on the holy grail of better consumer experience, as well as on creating more affinity and more recall.

The Experiential Marketing Summit by vamrr is dedicated to that exciting space. Welcome!

Program Line Up

10:30Hrs | WELCOME TO THE IMMERSIVE AGE

Anand Gurnani, Founder, vamrr™

10:45 Hrs | KEYNOTE AR VR MR – MASS MEDIA OF THE FUTURE?

Arnav Ghosh, Managing Director, Blippar India

11:15 Hrs | LEADERSHIP KEYNOTE USING CONVERGING EMERGING TECHNOLOGIES TO CREATE USER EXPERIENCE KV Sridhar (Pops), Founder, .hypercollective

11:45 Hrs | PRESENTATION BY HP

12:05 Hrs | TEA BREAK | NETWORKING | EXPERIENCE DEMOS

12:25 Hrs | STRAIGHT FROM THE BRANDS ENHANCING EXPERIENTIAL TO THE NEXT LEVEL

Roshan Sawant, Deputy Manager – Innovation & Product Design at TILT by Welspun Swaroop Powar, Digital Marketing Manager, Abbott

13:05 Hrs | TECHNOLOGY KEYNOTE UNITY’S BEST PRACTICES FOR AR/VR & TIPS ON CREATING BETTER QUALITY VR FOR EXPERIENTIAL MARKETING CAMPAIGNS

Arvind Neelakantan, Unity Product Evangelist

13:45 LUNCH BREAK | NETWORKING | EXPERIENCE DEMOS

14:45 Hrs | A CANDID TRYST WITH EXPERIENTIAL MARKETING

Atul S. Nath, Managing Director, Candid Marketing

15:05 Hrs | AUTODESK & VR

Abhishek Krishnan, Sr Technical Specialist, Autodesk

15:25 Hrs | CREATIVE AGENCY SUPER PANEL THE EXPERIENTIAL DIARIES | INSIGHTS, TRENDS & PERSPECTIVES

  • KV Sridhar (Pops), Founder, .hypercollective
  • Pratik Gupta, Co Founder, Foxymoron
  • Avinash Jhangiani, Chief Innovation Officer,  Omnicom Media Group
  • Sunny Vohra, Head of Experiential Marketing, Madison Turnt
  • Atul S. Nath, Managing Director, Candid Marketing
  • Thapas Joseph, President – Digital & Activations, at Fountainhead MKTG
  • Anand Gurnani, Founder, vamrr™

 EXPERIENTIAL MARKETING CASE STUDIES | VIRTUAL AUGMENTED MIXED REALITY

This section of the program features case studies of Experiential Marketing by Studios and Solutions providers. Each of the case study presentations is distinct and will feature campaigns done for Brands from segments as varied as travel & tourism, automotive, consumer electronics, banking & finance, pharma and health care, media and publishing and more.

16:25 Hrs | “Just the missing ingredient for sales & marketing channels”

Dhyey Shah, Co Founder, 4dea

16:45 Hrs | “Innovating Brand Experience”

Saurav Bhaik, Co Founder, Tag Bin

17:05 Hrs | “When Brands Interact with Consumers”

Vaibhav Bhouraskar, Head of Operations, ZED Interactive

17:20 Hrs | “Brand Activation : The Tech Side”

Mithun Pangal, Co Founder, Custom Technologies

17:40 Hrs | “Creating Resource for Meaningful Conversation”

Vivek Sinha, Founder, 360pmt

18:00 Hrs | “VR FAQ’s FOR MARKETING MAVERICKS, BRAND STRATEGISTS & DIGITAL CHAMPIONS

Kshitij Goenka, Co Founder, Enso Immersive

18:20 Hrs | CLOSING REMARKS

18:30 Hrs | END OF EXPERIENTIAL MARKETING SUMMIT

Registration is free but by invite only If you wish to attend the Unity presents Experiential Marketing Summit by vamrr™, please fill the invitation request form below.

Check out the slideshow of our recently held VR Dev Con in Mumbai on 18 March